February 2026

Welcome to the February edition of the Marketing Ops Monthly which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. The newsletter is now available through GO IQ. Use the GO IQ link to comment, like and share with colleagues. 
 
Let others know what is working! If you have learnings or successes to share with the community, connect with us.

Have a question? Join our February Marketing Operations Monthly Spotlight

We look forward to having everyone join us on Wednesday, March 04 at 9am EST for our Monthly Spotlight!

 

Agenda:

·    MQL enhancements in CRM and available MQL resources - Phil Cuff and Barathi Subramaniam

·    Q&As

Register here to receive monthly invite.

Find insights faster with cleaner dashboards and smarter filters

We’re excited to announce the latest enhancements to the Marketing Performance Hub (MPH). These updates are designed to streamline access to insights, improve data accuracy, and enhance overall usability—helping teams make faster, more confident decisions.

What’s new in the Marketing Performance Hub: 

·    Refreshed dashboard design with cleaner visuals, consistent titles, and improved tooltips. 

·    Expanded functionality with new drill-through paths and enhanced filtering capabilities. 

·    New KPIs added across Email, Web, Paid Search, and Events, including metrics such as engagement rate and PDF downloads. 

·    Data quality improvements through corrected mappings, resolved discrepancies, and updated data refresh logic.

·    A new Mapping Visibility View to simplify tracking of reporting group assignments.

These enhancements continue to strengthen MPH as a more robust, reliable, and intuitive platform for day-to-day marketing reporting. 
 
For more details on these updates, review our Sprint Release Notes.

Level up your email blasts and event promotions with Eloqua Generative AI

Our Generative AI tools for Subject Line and Content Creation are available in Eloqua, and we’re inviting Marketers planning Email Blasts and Event Promotions to participate in the pilot program.

·    Subject Line Generator: Eloqua AI can generate up to five subject line options designed to boost engagement for your emails and event invitations.

·    Content Generator: Quickly create or refine marketing copy for Emails and Landing Pages. Whether you’re drafting event promotions or testing content variations, let Eloqua AI generate tailored copy in seconds.

Have questions or interested in joining the Eloqua Generative AI Pilot? Contact Ketan Deshpande.

Gated content form submissions added to the Marketing Performance Hub

Gated content form submissions are now available on the Marketing Performance Hub. The dashboard highlights daily submissions, form details, and top performing assets, making it easier for teams to track engagement across our gated content.

The new dashboard view includes: 

·    Daily submissions captured across all gated assets. 

·    Key contact details such as name, email, job role, and company. 

·    Form type and submission source, helping us identify top performing assets.

This new dashboard will help Marketing teams better understand content performance, support qualification efforts, and strengthen follow up activities. 

For any questions or concerns related to MPH, please submit our reporting form and select Yes for the question “Marketing Performance Hub Question/Issue/Idea."

Performance Max Campaign support – call for volunteers

The Marketing Operations team is expanding support for Google Performance Max campaigns, which enable advertisers to drive results across Search, Display, YouTube, Discover and Gmail through a single, goal‑based campaign.

 

Performance Max campaigns use automation and machine learning to:

·    Optimize performance across multiple Google channels

·    Reach high‑intent audiences at scale

·    Improve efficiency through real‑time bidding and placement optimization

·    Deliver stronger results aligned to business objectives

To scale this initiative, the Marketing Operations team is looking for volunteers—teams or stakeholders who would like Marketing Operations to run Performance Max campaigns on their behalf.

If you’re interested in leveraging Performance Max and partnering with Marketing Operations to manage and optimize your campaigns, please contact Sandeep Kamboj for more details and next steps.

February Monthly Spotlight recap

February’s Marketing Operations Spotlight showcased how the Marketing Performance Hub (MPH) is evolving from a place to view reports into a true decision‑support and intelligence platform.

Marketing Performance Hub supports a shift in how we run the business: 

·    From reviewing performance after the fact 

·    To steering decisions in real time—even when the data isn’t perfect 

The presentation for this session can be found here, and a recording is available here. 
 
Don’t forget—previous Spotlight and Open Office Hours presentations are available here.

Introducing Lean Helper Agent — your shortcut to training

Level up your Lean skills with the Lean Helper—your AI-powered guide to Lean training. Quickly find courses, check upcoming dates, and register directly using simple prompts in SharePoint or Microsoft Teams. No more searching across emails or multiple sites—the Lean Helper delivers fast, up-to-date answers straight from IQVIA’s Lean knowledge base.

Join us on The LEAN Channel and visit LEAN BPI&A for the latest news and helpful resources.

Internal tools, resources, and support

Links for Marketing operations tools, resources, and reports:

Benchmark Report	Coverage Report
NNC Report	Contact Us
Marketing Operations Toolbox	Marketing Performance Hub

 

Don't forget to join the Marketing Operations Spotlight on the first Wednesday of the month at 9am EST if you have any questions! The next session is on March 04. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.